Patreon, a subscription platform for on-line creators, is ge has signed podcasting partnerships with Sony Music Leisure and Amazon’s Wondery, the corporate announced on Wednesday.
Patreon says the partnerships are designed to make the location a house to fan engagement and unique perks for exhibits from main podcast networks, as the corporate appears to be like to broaden past its present base of podcasts.
The deal implies that Patreon will now supply a number of the podcasting business’s massive names on its platform. The addition of larger companions will permit Patreon to face out amongst different platforms that additionally assist podcasts. As for Sony and Wondery, the partnership permits them to convey their content material to extra individuals to broaden the attain of their podcasts.
Because of the partnerships, choose podcasts from Sony Music and Wondery can be accessible on Patreon, together with: “Getting Higher with Jonathan Van Ness,” “Lipstick on the Rim,” and “This Is Historical past” from Sony Music; and “Scamfluencers,” “Killer Psyche,” and “Kurt Krömer – Emotions” from Wondery.
Patreon mentioned podcasters on its platform earned over $472 million from over 6.7 million paid memberships final 12 months, making podcasting the one highest-earning class of creativity on the platform.
“From impartial exhibits to networks, podcasters are selecting Patreon as a result of it’s a spot the place they’ll share their work instantly with their audiences, attain new followers, deepen connections with current members, handle their companies, and finally earn extra money – all underneath one roof,” the corporate wrote in a blog post.
Patreon plans so as to add extra podcasting companions sooner or later, it says.