OpenAI simply gave itself a full rebrand, full with a brand new typeface, emblem, and colour palette, as explained to Wallpaper in an interview in regards to the course of behind the adjustments. You’ll must look carefully to identify the distinction between the redrawn emblem and its previous one, however a side-by-side comparability exhibits the up to date “blossom” with a barely bigger area within the heart and cleaner traces.
Although the unique emblem was designed by OpenAI CEO Sam Altman and co-founder Ilya Sutskever, an in-house design crew led by Veit Moeller and Shannon Jager took the reins this time round, desiring to create a “extra natural and extra human” identification, Wallpaper reviews.
As a part of the rebrand, OpenAI confirmed off a brand new typeface — known as OpenAI sans — that it says “blends geometric precision and performance with a rounded, approachable character.” It now makes use of this typeface within the OpenAI wordmark, which options an “O” with a superbly spherical exterior and an imperfect inside “to counter any robotic precision and make issues really feel extra human,” Moeller mentioned, in response to Wallpaper.
When requested whether or not OpenAI used the corporate’s AI-powered instruments like ChatGPT to create the designs, Moeller informed Wallpaper that the crew solely used it to assist calculate completely different kind weights.
“We collaborate with main specialists in images, typography, movement, and spatial design whereas integrating AI instruments like DALL·E, ChatGPT, and Sora as thought companions,” OpenAI’s designers informed Wallpaper. ‘This twin strategy — the place human instinct meets AI’s generative potential— permits us to craft a model that’s not simply revolutionary, however profoundly human.”