Roblox is launching a brand new kind of advert that, if watched, will give gamers issues like in-game foreign money and power-ups, according to an announcement from the corporate.
The total-screen video adverts, known as “Rewarded Video adverts,” could be as much as 30 seconds lengthy. The adverts will probably be that can be purchased programmatically “through Google’s promoting options and direct shopping for (Direct IO) within the coming weeks,” Roblox says.
Homeowners of Roblox experiences have to be no less than 18 to point out adverts, and solely public experiences are eligible, in response to a page on its creator hub. Roblox says it solely reveals adverts to gamers which might be 13 and older.
The brand new adverts are a part of an enlargement of Google’s “Immersive Advertisements” format. Google writes in a separate announcement at the moment that they will present up as “a billboard advert you see driving by a digital metropolis or an advert on the large display screen throughout a digital soccer sport.” The corporate claims these adverts “mix naturally into the sport surroundings.”
Roblox says it’ll begin promoting different advert codecs by Google’s platform within the coming months, together with billboards and whole rows on the Roblox house web page.