Roku is launching an ad-free, subscription streaming service referred to as Howdy. The service prices $2.99 per 30 days and encompasses a library of almost 10,000 hours of content material from its companions, together with Lionsgate, Warner Bros. Discovery, and FilmRise, alongside choose Roku Unique titles.
The corporate says subscribers will have the ability to watch titles like “Mad Max: Fury Street,” “The Blind Facet,” “Weeds,” and “Children within the Corridor,” in addition to rom-coms, medical dramas, ‘90s comedy, and the like.
“Howdy is ad-free and designed to enhance, not compete with, premium companies,” stated Roku founder and CEO, Anthony Wooden, in a press release.
The transfer comes two months after Roku paid $185 million to acquire Frndly TV, a streaming service that provides dwell TV, on demand video and cloud-based DVR.
Howdy joins the corporate’s Roku Channel, its free, ad-supported (FAST) streaming service. A current report discovered that The Roku Channel is essentially the most popular FAST service, forward of opponents Tubi and Pluto TV. Greater than 125 million individuals use the platform every single day, Roku says.
A key development driver for Howdy will probably be Roku’s natural attain — the corporate stated earlier this 12 months that it had surpassed 90 million streaming households.
Roku final week reported its second-quarter financials, delivering better-than-expected income development of 15%, as streaming hours on the platform got here in at 35.4 billion, up 5.2 billion hours from a 12 months earlier.
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