Throughout Snap’s fourth-quarter earnings name on Tuesday, CEO Evan Spiegel stated that the uncertainty surrounding TikTok’s future has positively affected its enterprise.
“We’re not making an attempt to attract too many conclusions from among the engagement raise we noticed when [TikTok] went darkish for that transient time frame. I might say that the general surroundings of uncertainty is benefiting our enterprise,” he stated on the decision.
Among the many interesting options that appeal to customers to Snapchat is Highlight, which serves as the corporate’s various to TikTok. Many creators are already on the platform, and extra will seemingly be a part of if TikTok goes offline within the U.S. once more. Over the previous yr, Snap has onboarded 1000’s of creators into its Snap Star program, and the variety of creators posting content material grew by greater than 40% year-over-year within the fourth quarter, says the corporate.
Spiegel additionally highlighted the expansion of Snapchat’s public content material. He added, “I feel in This fall we truly reached a billion public posts a month on Snapchat. So the general public content material ecosystem is rising in a very nice and wholesome method, and so we’re simply going to proceed our focus there in the case of our technique and participation.”
Within the fourth quarter, the corporate reported that it reached 453 million each day energetic customers, a rise of 39 million from the earlier interval. Snap reported a income of $1.55 billion, up from $1.36 billion the earlier yr.
The uncertainty surrounding TikTok has not solely benefited Snap however has additionally affected the broader social media panorama, with a number of apps, together with the Chinese language-owned RedNote, YouTube, and Meta, seeing boosts in person engagement.