YouTube continues to dominate the podcasting house, however Spotify is actively working to shut the hole. The most recent improvement: a brand new characteristic that lets customers see what number of instances an audio-only or video podcast episode has been actively listened to or watched.
The streaming large revealed its new podcast metric referred to as “performs” on Tuesday, making it attainable for customers to see which podcast episodes are hottest. That is the primary time a podcast metric like this will likely be viewable for creators and customers.
The performs will seem subsequent to a podcast episode all through the app, together with the house web page, episode web page, and present web page. It’s additionally out there for creators on Spotify for Creators and Megaphone.
With this new metric for podcasts, Spotify goals to encourage customers to discover podcasts they is probably not accustomed to, particularly in the event that they see that different listeners extremely favor these episodes.
For creators, this info sheds gentle on which episodes resonate most with audiences and, extra importantly, permits them to benchmark their efficiency towards rivals.
Spotify’s announcement follows its first-quarter earnings, revealing a achieve of 5 million premium subscribers, totaling 268 million. This marks the second-highest whole ever and the most important first-quarter improve since 2020.