By: Som-Mai Nguyen
Date: Apr. 24, 2025
Illustrations: Nguyen Tran
How the battle’s most horrific {photograph} is now a litmus take a look at at no cost speech within the period of social media.
It’s a photograph you could have already seen. Captured in stark black and white, a number of Vietnamese kids run down a highway, flanked by troopers. Within the left foreground, there’s a crying youngster whose mouth is contorted. However the viewer’s eye drifts towards the middle and the principle topic of the {photograph}: a 9-year-old woman, who’s bare, crying, and shrieking in agony from the burns on her physique. The {photograph} is titled “The Terror of Struggle,” however it’s ubiquitously referred to as the Napalm Woman {photograph}.
The napalm assault that the youngsters had been fleeing was an occasion of pleasant fireplace, carried out by South Vietnamese forces allied with america, flying American-made planes and dropping American napalm in an try to flush out Northern forces from hiding. This picture, for which Huỳnh Công “Nick” Út was awarded a Pulitzer Prize, was taken in Trảng Bàng, an hour’s drive northwest of immediately’s Ho Chi Minh Metropolis, in June 1972.
“The Terror of Struggle” is typically credited with ending the battle by means of sheer emotional affect, swinging American public opinion towards army withdrawal and finally bringing concerning the Paris Peace Accords in January 1973. The {photograph} was certainly highly effective. (US President Richard Nixon will be heard wondering whether or not the {photograph} had been doctored in a White Home audio recording. In one other, he inspired Henry Kissinger to “suppose large” and prompt the nuclear bomb.) However in reality, the tide of public opinion had already turned years prior. A 12 months earlier than the {photograph} was taken, 61 % of American respondents to a June 1971 Gallup ballot answered that it had been a mistake to ship US troops to Vietnam; solely 28 % maintained that it had not. Six years earlier, in August 1965, solely 24 % had believed involvement to be a mistake, whereas 61 % had not.
If the Napalm Woman {photograph} performed a task in ending the battle, it was as half of a bigger technological media shift that had pervaded all the Vietnam Struggle. From the Nineteen Fifties till its withdrawal from the battle in 1973, the US provided arms, troops, and demise to Southeast Asia. Contemporaneous developments in media expertise — that’s, tv broadcasting and photojournalism — made battle newly seen to the American public. The response was overwhelming. Till as not too long ago as 1945, political or non secular dedication to pacifism might function a bar to naturalization, however the Vietnam Struggle redefined antiwar activism as mainstream societal discontent, taken up by intellectuals, rockstars, and Hollywood celebrities alike.
It’s no surprise that this period generated a few of America’s most essential case legislation across the freedom of speech. Within the Pentagon Papers case, the Nixon Administration focused the press that had introduced residence the horror of battle; numerous instances associated to antiwar demonstrations redefined every thing from students’ right to protest to the legality of displaying the phrase “fuck” in public.
As with Nixon, immediately’s government has launched an onslaught on speech, together with plans to develop ICE’s present surveillance dragnet by punishing noncitizens merely for perceived dissent on social media. These assaults replicate how, within the current day, a lot of American political life in no small half takes place on-line, by way of web platforms and social media networks with complicated and infrequently opaque content material moderation apparatuses. There, the legacy of the Vietnam Struggle may also be discovered.
“The Terror of Struggle” is, in any case, a violent, nonconsensual nude picture of a kid. Additionally it is of super historic significance — and earlier than it grew to become historical past itself, it was hard-hitting, weighty speech of a political nature. It’s a troubling {photograph} that lives on the boundary of free speech; a troublesome edge case for social media platforms that has come up again and again as they set, modify, and modify their content material moderation requirements. The Napalm Woman {photograph} has left an indelible mark on how speech is ruled, regardless of by no means establishing courtroom precedent in any respect.

The Napalm Woman {photograph} has left an indelible mark on how speech is ruled, regardless of by no means establishing courtroom precedent in any respect
The woman within the {photograph}, Kim Phúc Phan Thị, defected to Canada some many years later. In 2022, she penned an op-ed in The New York Occasions, wanting again on the 50 years because the image was taken, throughout which she had been decreased to “an emblem of the horrors of battle.”
Phan grew up “detesting” the {photograph}, which had been shot and distributed with out her consent. “I assumed to myself, ‘I’m a bit of woman. I’m bare. Why did he take that image? Why didn’t my dad and mom shield me? Why did he print that picture? Why was I the one child bare whereas my brothers and cousins within the picture had their garments on?’”
She was grateful to the photographer for later taking her to obtain medical care; she even credited him with saving her life. However nonetheless, Phan recognized a way of violation, trauma layered on prime of trauma, an assault on her privateness and bodily autonomy that was inextricable from her recollections of the battle and the burn scars she carried on one-third of her physique.
The historic significance and huge dissemination of “The Terror of Struggle” is especially weird, on condition that nude pictures of youngsters are a class of speech that’s notorious for its rigid prohibition. These pictures are so categorically condemned that Congress handed a legislation in 1996 that banned “sexually specific pictures that seem to depict minors” that had been produced with out utilizing any actual kids — a prohibition so broad that it virtually anticipates current-day debates on nonconsensual AI-generated pornography. (The Supreme Courtroom partially struck down the legislation, discovering the broadest provisions to violate the First Modification; some years later, the equally written 2003 Shield Act was finally upheld.)
The prohibitions on youngster pornography are so broad, so socially uncontested, that there’s not a lot room for debate. However dialogue of the lasting affect {that a} {photograph} can have on its topic will be discovered with respect to a more recent, overlapping class of prohibited speech: nonconsensual intimate pictures, typically known as revenge porn. The banned exercise often entails the distribution of specific pictures of people with out their consent and will embody pictures initially obtained or produced with out consent (e.g., hidden digicam footage, deepfakes), in addition to pictures that had been initially obtained with consent (e.g., one thing shared with a romantic associate) however distributed with out consent. In both case, such violations may cause reputational and psychological hurt that’s irreparable.
Nonconsensual intimate pictures are a comparatively new class of banned speech, one that’s prohibited by means of a federal reason behind motion within the 2022 Violence In opposition to Girls Act Reauthorization Act, a patchwork set of narrowly tailor-made state legal guidelines, and content material moderation requirements throughout the web.
Not very many individuals can say that they, too, had been victims of a napalm assault, however the emotional injury that Phan attributes to “The Terror of Struggle” will sound all too acquainted to different victims of nonconsensual intimate pictures — her nervousness and disgrace, her unwilling place within the public eye. Her {photograph} was neither taken nor disseminated with malicious intent, however intent can not erase affect. Her account of the psychological turmoil she skilled over the many years is deeply troubling, significantly when one considers how “The Terror of Struggle” is handled as an exception and counterpoint to different nonconsensual nude pictures, whether or not of adults or minors.
The Napalm Woman {photograph} is a recurring motif in present speech coverage, which is because of a rash in nonconsensual intimate pictures on-line and the activism to close it down, whether or not by means of statutes or platform content material moderation. In 2014, when the Arizona state legislature criminalized the show, publication, and sale of such pictures, the ACLU of Arizona argued — efficiently — that the statute as written was overbroad, since it could have prohibited the dissemination of the Napalm Woman {photograph}, amongst different traditionally vital photographs. When Rhode Island handed its personal legislation, its ACLU affiliate as soon as once more raised the specter of “The Terror of Struggle,” saying that, as written, “a newspaper must suppose twice earlier than publishing an iconic picture just like the Vietnam ‘napalm woman’ as a result of the dissemination of such a photograph might run afoul of the legislation relying on a jury’s view of its ‘newsworthiness.’”
Whereas courts and legislatures throughout the nation grappled with balancing nonconsensual intimate pictures in opposition to the historic and political affect of the Napalm Woman, social media platforms like Fb had been growing their very own content material moderation insurance policies in parallel. In 2016, Norwegian journalist Tom Egeland included the Napalm Woman {photograph} in a bit on well-known pictures of battle. It featured because the banner picture for the article on Fb, which eliminated the submit and suspended Egeland, citing impermissible nudity. When his newspaper, Aftenposten, reported on the suspension, Fb responded that “[a]ny pictures of individuals displaying totally nude genitalia or buttocks, or totally nude feminine breast, shall be eliminated.” Aftenposten’s article reporting on the elimination of the article — which additionally featured the Napalm Woman {photograph} — was then deleted from the paper’s Fb web page.
Fb retreated from its place after sustained outrage. “Typically, the worldwide and historic significance of a photograph like ‘Terror of Struggle’ outweighs the significance of preserving nudity off Fb,” Justin Osofsky, Meta’s head of partnerships and enterprise improvement, posted in concession.
Though Fb characterised the deletion as a “mistake,” workers later instructed Reuters that the Napalm Woman {photograph} had been used particularly as a coaching instance for content material moderation workers, who had been instructed that it violated Fb coverage regardless of historic significance as a result of it depicted a unadorned youngster in misery, photographed with out her consent.
Meta’s Transparency Middle explains that it “launched [its] newsworthiness allowance in October 2016 after receiving world criticism for eradicating the enduring ‘Napalm Woman’ picture, which, because of this allowance, is seen throughout [Meta] platforms immediately.”
The wording oddly conflates “newsworthiness” — which suggests the continuing or potential — with historic significance. Meta’s different publicly listed examples of newsworthy determinations all contain up to date battle or political debates. It’s unclear what number of, if any, among the many 169 complete between June 2021 by means of June 2024 contain historic photojournalism, although we do know that in 2018, Fb deleted and later reinstated a submit on Holocaust consciousness that used {a photograph} of stripped and emaciated kids in a Nazi focus camp. The restoration of the submit got here with apologies and acknowledgment of an “essential picture of historic significance.”
Since November 18th, 2020, Meta’s youngster nudity coverage has offered an exception for “[i]magery posted by a information company that depicts youngster nudity within the context of famine, genocide, battle crimes, or crimes in opposition to humanity, except accompanied by a violating caption or shared in a violating context, by which case the content material is eliminated.” The coverage would possibly as effectively bear Phan’s title.

No picture might launch an antiwar motion; fairly, the motion captioned the picture
So what has the {photograph} of Phan been retroactively tasked with, when it’s held up as a picture of “world and historic significance”? The treacly notion that this picture ended the battle as a result of Individuals had by no means earlier than seen the true violence of battle doesn’t maintain as much as scrutiny.
The demise and destruction left behind on the battlefield of Gettysburg was documented in delicate sepia tones. The horrors of Dachau had been photographed and published en masse as a sequence of postcards on the fast shut of World Struggle II, presumably as half of a bigger marketing campaign to publicize Nazi atrocities. In 1968, solely 4 years previous to the publication of “The Terror of Struggle,” a whole bunch of unarmed civilians had been massacred at Mỹ Lai. The intensive photographic documentation of the slaughter was made public the next 12 months when William Calley Jr. was court-martialed. In On Pictures, Susan Sontag mused on whether or not the American public would have extra vociferously opposed the Korean Struggle if had been confronted with the photographic barrage that got here with Vietnam. Sontag finally dismissed the chance, concluding as an alternative that the Vietnam Struggle had already been “outlined by a major variety of individuals as a savage colonialist battle” and that the pictures — a lot of which had a army origin and “had been taken with fairly a distinct use in thoughts” — had been revealed by the media in a preexisting social context and narrative. No picture might launch an antiwar motion; fairly, the motion captioned the picture.
In the present day, mass civilian murders and battle crimes have been robustly documented by each native and worldwide photojournalists in Gaza, Mariupol, and Goma. If the notion {that a} single picture might change the world in 1972 is suspect, it appears all of the extra implausible in immediately’s data atmosphere, the place the convenience of on-line dissemination and extra subtle picture creation, modifying, and era instruments topics us to a cruel barrage of content material. On the 24-hour on-line cinerama, all army carnage is rendered mundane, although some atrocities are branded extra mundane than others.
In the meantime, the Napalm Woman {photograph} continues to hang-out First Modification legislation. As not too long ago as 2022, an Indiana state appellate decide referenced the {photograph} in a dissent on a child pornography conviction. Legal professionals, as a category, may be criticized for a medical dependence on hypotheticals, however the Napalm Woman {photograph} is not only a holster-ready gotcha to foil makes an attempt at regulating nonconsensual picture seize and proliferation. Slightly, like many edge instances, it helps us suppose: regardless of it unquestionably violating most individuals’s social mores, most individuals would additionally agree on the {photograph}’s historic significance.
As an edge case, “The Terror of Struggle” elicits one thing unworkably tautological about attempting to find out whether or not a picture is essential sufficient to override a basic prohibition on youngster nudity. If “historic significance” is a criterion, the Napalm Woman’s {photograph} will solely develop into compoundingly extra vital the longer it survives and the extra it’s referenced. And the longer the Napalm Woman is the usual, the extra not possible it turns into to supplant it because the premier edge case. Even because the particulars of the Vietnam Struggle blur and fade away from American reminiscence, the {photograph} collects tenure in its position as a regular of historic import. Content material moderation insurance policies will evolve and alter — that’s the nature of content material moderation, in any case — however the {photograph} of Kim Phúc Phan Thị will stay, a guidepost by which speech is measured.