The world’s most well-known movie star couple received engaged, and the primary place the information broke was on Instagram. By now, it’s not a lot of a shock that pop star Taylor Swift and soccer participant Travis Kelce opted to announce their engagement on the platform on Tuesday — if it’s good enough for Beyoncé, it’s ok for anybody.
Swift and Kelce are, for essentially the most half, fully unrelatable to the remainder of us — as a result of their wealth and fame, they occupy a completely totally different actuality that the common individual can’t even conceptualize. However one factor truly does make them form of like us: Instagram is the “I’m getting married!” web site (it’s additionally the “I’m having a child” web site) in the identical method LinkedIn is the “I received/want a brand new job” place.
Celebrities and public figures are surrounded by complete groups of people that fastidiously strategize and plan what, the place, and find out how to put up issues on-line. They nitpick captions, which photograph comes first, and when to share information. So which platforms received the Swift-Kelce nuptials and which didn’t? It might appear insignificant, however there isn’t any doubt lots of time, cash, and a focus that went into all of it.
Instagram is the plain winner right here, nevertheless it’s additionally not a excessive bar — in case you’re of a sure age demographic, it would really feel like all you see on there’s folks getting engaged. Extra surprisingly, Swift crossposted the engagement images on Threads, which I’m certain Meta is thrilled by given it’s not precisely the place you go for well timed, breaking information. Nothing thus far on Fb, which should be devastating for them. Additionally, that is most likely going to be huge for Kelce’s podcast.
Curiously, Swift’s crew didn’t share the engagement information on TikTok in any respect, not on the singer’s major web page or on the “Taylor Nation” official fan web page. I’m just a little shocked at this given what a core half TikTok performs within the fandom: it elevates particular songs over others and generates traits. It’s clearly necessary sufficient to each have a presence on the platform and ensure her music is accessible to be used there. There are already loads of movies of followers reacting to the engagement information on TikTok — however nothing from the artist herself.
Social platforms is perhaps one of many few locations celebrities play a little bit of catch-up to regular folks. Their groups take cues from what natural content material seems like in an effort to market their purchasers as relatable, down-to-earth. As a substitute of a splashy journal cowl or a buttoned-up press launch, Swift and Kelce’s engagement landed on Instagram first, nestled between our IRL mates’ pleased moments. That also doesn’t make them identical to us.