Instagram Threads, Meta’s latest social community and X competitor, is officially relocating from the web site Threads.internet to Threads.com. The transition will coincide with a handful of quality-of-life enhancements for the Threads internet app, together with options to extra simply entry customized feeds, saved posts, and likes, in addition to different instruments for creating new columns, copying posts for resharing, discovering your favourite creators from X on Threads, and extra.
Meta had initially launched its new social app in July 2023 on the URL Threads.internet, as a Sequoia-backed Slack various startup had owned the Threads.com area on the time. (That startup offered to Shopify final yr.)
In September 2024, Meta acquired the Threads.com area identify and later started redirecting the URL Threads.com to Threads.internet.
Beginning at present, Meta explains that customers will not be redirected from the .com to the .internet; it will likely be the opposite means round.
Going ahead, for those who sort in Threads.com in your browser, you’ll go on to your Threads house display screen with out being redirected. In the meantime, those that sort in Threads.internet will likely be redirected to the URL Threads.com.
The change offers Meta a extra outstanding and better-remembered URL for its social app that now reaches over 320 million month-to-month lively customers, as of Meta’s final public earnings announcement in January. The rebrand of types could permit the app to raised compete with its rival X, which additionally has a memorable (and easy!) area identify.
Along with this variation, Instagram head Adam Mosseri on Thursday introduced just a few different minor updates coming to the Threads internet app, which is commonly utilized by creators.
He stated customers will now see their customized feeds seem within the internet app in the identical order as they seem on the cellular app. Plus, customers will now have the ability to entry their favored and saved posts through the primary menu as a substitute of getting to create a pinned column to see them.
One other new addition permits customers to repeat a Threads put up as a picture as a substitute of getting to screenshot it. It will make it simpler to share Threads posts in different apps, like Instagram, Meta thinks.
Threads customers may even now have the ability to add a column by clicking a brand new column icon on the precise facet of the display screen.
And so they’ll have the ability to click on a plus “+” button within the bottom-right to open a brand new window and compose a put up.
There’s additionally a brand new characteristic that permits individuals to seek out and observe the identical creators they beforehand adopted on X. This characteristic was launched earlier this month and works by having customers obtain an archive of their X information, which is uploaded to Threads.
Those that beforehand had entry to the characteristic have been proven a pop-up saying they might now “Discover common creators from X.” The characteristic stays in testing, Meta says.