TikTok is testing a brand new messaging instrument referred to as “bulletin boards,” the social community confirmed to TechCrunch on Friday. The characteristic lets manufacturers and creators share public, one-to-many messages to their followers. Bulletin boards are fairly just like Instagram’s broadcast channels characteristic that launched in 2023.
Identical to with broadcast channels on Instagram, solely the creator of a bulletin board can publish messages, and followers are restricted to leaving emoji reactions. Bulletin boards help textual content, picture, and video posts.
The characteristic was first noticed by Threads user Christina Garnett.
The thought behind the characteristic is to permit creators and types to share updates, behind-the-scenes content material, and have interaction with their followers in a extra direct manner. For instance, reasonably than posting updates by way of a Story or common publish on TikTok, manufacturers and creators can share them on their bulletin board. The characteristic additionally lets accounts promote their content material by instantly sending it to followers.
Some early testers of the characteristic embody Individuals Journal, Paris Saint-Germain F.C, and the Jonas Brothers.
Provided that bulletin boards are check characteristic, it’s unknown whether or not TikTok plans to roll it out out extra broadly. Plus, it’s doable that TikTok could add extra performance. Instagram’s broadcast channels, for instance, let creators publish polls.
The launch of bulletin boards is the newest instance of 1 social community borrowing options from one other. Again in 2022, TikTok launched Tales, together with help for pictures, with a purpose to tackle Instagram. In fact, Instagram copied TikTok’s whole playbook with the launch of Reels in 2020.