TikTok is including new options to its app to let songwriters spotlight their works. These options, rolling out in beta, embody a “Songwriter” label and a brand new tab the place they’ll exhibit their music.
The corporate mentioned a restricted variety of publishing companions and songwriters have entry to the brand new label and the music spotlight part. Those that need to be a part of this system must be a part of a waitlist.
TikTok mentioned that it surveyed over 870 songwriters and interviewed a number of to grasp their wants in relation to profile constructing and creating monetization alternatives. The corporate additionally pointed to an independent survey, which indicated that greater than half of songwriters who use social media to advertise their profile use TikTok to do it. The Bytedance-owned app mentioned that the end result of those surveys drove the choice to construct these options.
“TikTok is exclusive in its potential to supply songwriters a method to spotlight their musical works alongside their very own content material, serving to them to inform tales about their music, their craft, and their lives, and to boost their profile and construct their viewers on TikTok, as lots of of hundreds of artist creators already do,” TikTok’s World Head of Music Publishing Licensing and Partnership mentioned in an announcement.
TikTok joins streaming companies like Spotify, which has let songwriters spotlight their work for years now. Final yr, Tidal went launched a device to let musicians monitor royalties and handle their work for which they’ve songwriting credit.
Whereas TikTok determined to close down its music streaming service, TikTok Music, final yr, the platform nonetheless stays essential for customers to find new music and for artists to advertise their tracks. Earlier this yr, the corporate launched a TikTok for Artists device that lets artists monitor the efficiency of their marketing campaign and tracks.