As TikTok’s destiny in the USA stays unsure, the tech big has quietly began testing a brand new “TikTok for Artists” insights platform that’s designed to assist artists construct their careers, the corporate confirmed to TechCrunch. The platform will present artists with instruments to advertise their songs, perceive efficiency metrics, and have interaction with followers.
The platform is at the moment being examined in Australia, New Zealand, Japan, Korea, and Indonesia. TikTok plans to carry the platform to further markets sooner or later alongside a wider rollout.
The launch of the platform was first reported by Music Ally.
In accordance with the TikTok for Artists website, artists will be capable of use the platform to create campaigns for his or her upcoming releases and promote them on the social community. They’ll launch engagement and monetization campaigns, corresponding to album campaigns to drive pre-saves or unique merch drops.
They may also get entry to efficiency information to see how properly their posts and songs are doing. Artists may also be capable of study extra about their followers, corresponding to which international locations most of their listeners are from.
As well as, artists can spotlight fan movies and construct their group by the platform. Chosen fan movies might be displayed in a “Music Tab Fan Highlight” part of an artist’s profile.
TikTok plans to share extra concerning the platform within the coming weeks.
TikTok performs an enormous half in driving music developments and viral songs, so it is sensible for the corporate to introduce a devoted area to assist artists higher promote their content material and drive fan engagement. The platform may additionally assist artists broaden their attain and develop their viewers.
It’s value noting that the launch comes months after ByteDance determined to close down TikTok Music, a music streaming service that was being examined in a handful of nations. On the time, the corporate stated it determined to retire the service with a view to “concentrate on our aim of furthering TikTok’s function in driving even higher music listening and worth on music streaming companies.”