TikTok is rolling out AI-powered Good Key phrase Filters to permit folks to restrict content material they don’t wish to see on their For You web page, the corporate announced on Tuesday.
Whereas TikTok already permits customers to make use of key phrase filters to limit particular content material from showing of their feeds, the brand new Good Key phrase filters will use AI to moreover restrict content material that accommodates related key phrases, comparable to synonyms.
The instrument will present you which ones further key phrases are being flittered along with your authentic one. For instance, you select to filter out “transforming,” TikTok may even filter out “renovation” and “renovations.” The corporate says that customers will quickly have the ability to choose or deselect particular key phrases they wish to embrace.

TikTok may even quickly double the variety of key phrases you can add from 100 to 200. Plus, the social community plans to make it simpler so as to add them in bulk.
The corporate says it believes Good Key phrase Filtering will get extra exact time beyond regulation, as extra folks use it.
TikTok additionally introduced that its “Handle Matters” characteristic, which it started piloting within the U.S. in August 2024, is now accessible globally. The instrument allows you to tailor your For You feed to indicate you roughly of sure subjects, comparable to sports activities, journey, humor, present affairs, dance, and meals.
You possibly can entry the characteristic by going into your Settings, deciding on “Content material Preferences” after which clicking the “Handle Matters” possibility. From there, you’ll be able to transfer the slider to customise how a lot you do or don’t wish to see that particular varieties of content material in your For You feed.

As a part of at this time’s announcement, TikTok shared that it’s launching a brand new schooling information to assist customers arrange and higher perceive their For You feed.