TikTok is getting ready an replace to its Group Pointers, which dictate the foundations for collaborating on the social video platform in addition to what requirements the corporate makes use of to find out the movies that make it onto its For You Feed. Whereas the replace largely rewrites the unique textual content for simplicity’s sake, there are a number of objects that bounce out within the new revision — notably how TikTok prioritizes its market, how deeply it personalizes the expertise per consumer, and a small change to the kind of AI-generated content material that’s permitted.
At present, social media firms must adjust to a variety of laws globally, just like the U.Okay.’s On-line Security Act (OSA), the EU’s Digital Companies Act (DSA), and the U.S.’s TAKE IT DOWN Act, which partially, has led to coverage revisions on some platforms, as with yesterday’s replace to Bluesky.
TikTok’s adjustments, which go stay on September 13, 2025, should not as substantial, because it seems the corporate was typically simply rewriting textual content for readability.
Nonetheless, one part that noticed a number of additions within the up to date tips covers the rules for TikTok LIVE creators.
The corporate warns creators they’re answerable for something that occurs on their stay session, even when it entails third-party instruments, like real-time translation or voice-to-text instruments to learn out viewers’ feedback. TikTok advises creators to observe these instruments to verify they’re not violating the foundations by means of these third-party companies.
One other notable addition to this part introduces new tips for business content material.
TikTok stresses that business content material should be disclosed. It additionally directly states that it’ll cut back the visibility of content material that directs customers to “buy merchandise off-platform in markets the place TikTok Store is offered.”
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The corporate additionally says it’s customizing users’ search results.
Whereas the prior model of the rules stated TikTok offered “search options” that had been related to the consumer, the brand new tips say each “search outcomes and proposals might look totally different for everybody.” The rules clarify that TikTok makes use of data like your previous searches and what you’ve watched to make the search outcomes extra related.
The up to date guidelines reveal that comments are personalised, too.
TikTok says feedback are being sorted primarily based on alerts like previous replies, likes, and stories. Once more, this implies the remark part will look totally different from consumer to consumer.
The section on AI content has not modified dramatically, although the language right here has change into much less verbose in components when describing what kind of deepfake content material isn’t allowed. TikTok beforehand banned content material that “shares or exhibits pretend authoritative sources or disaster occasions, or falsely exhibits public figures in sure contexts,” it stated. “This contains being bullied, making an endorsement, or being endorsed.”
That’s now been changed with language that claims TikTok doesn’t enable content material “that’s deceptive about issues of public significance or dangerous to people.”
It’s attention-grabbing to notice he language referencing AI endorsements was eliminated. (Maybe, TikTok is paving the best way for celebrity-approved, AI-generated endorsements?)
In some circumstances, the language within the tips has been simplified, reminiscent of within the case of the For You Feed (FYF) Eligibility Standards section, which not has a long list of what’s considered FYF ineligible content material. As a substitute, particulars in regards to the ineligible content material are unfold all through the numerous totally different sections of the up to date Group Pointers, which makes it much less useful to reference because it’s not multi function place.
It’s additionally price noting that TikTok modified the language explaining the explanation why it engages in content material moderation.
Earlier than, the corporate stated the method stored the platform “secure, reliable, and vibrant.” Now, it describes content material moderation as serving to TikTok be a “secure, enjoyable, and artistic place for everybody.”
It appears “reliable” acquired the ax. Uh-oh.