WhatsApp is launching a brand new AI characteristic that permits customers to rephrase, proofread, or modify the tone of their messages, the Meta-owned firm announced on Wednesday.
The brand new characteristic, referred to as “Writing Assist,” makes use of Meta’s Personal Processing expertise, which permits customers to obtain AI-generated responses with out Meta or WhatsApp studying the unique message or the steered rewrites. Which means that messages on the platform stay personal even when individuals use the brand new instrument.
With Writing Assist, customers can get AI-generated solutions that rewrite their messages in an expert, humorous, supportive, or rephrased manner.
WhatsApp showcased the characteristic in a product picture displaying a consumer’s unique message: “Please don’t go away soiled socks on the couch.” The AI then affords “humorous” rewrites, corresponding to: “Please don’t make the couch a sock graveyard,” “Breaking information: Socks discovered chilling on the sofa. Please transfer them,” and “Hey, sock ninja, the laundry basket is that manner!”
With this launch, WhatsApp is probably going hoping that folks use its in-app expertise when drafting messages, reasonably than exterior instruments like ChatGPT.
After all, not everybody might be keen on the brand new characteristic, as customers doubtless choose genuine, private conversations with family and friends over AI-generated messages. Utilizing AI to rewrite an electronic mail is one factor; utilizing it to message your grandma is one other.
WhatsApp says customers can entry the brand new characteristic by tapping the brand new pencil icon that seems when drafting a message within the app.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
Writing Assistance is rolling out in English in choose international locations beginning Wednesday.