Hours after Elon Musk’s AI firm xAI launched the most recent model of its AI mannequin, Grok 3, X has considerably hiked the value for its high Premium+ subscription plan, which supplies customers entry to the most recent mannequin, to virtually $50 per thirty days.
On the support page that lists X’s premium plans, the month-to-month subscription value for Premium+ within the U.S. has been up to date to $40, and the yearly value to $350. A day after updating the U.S. Worth, the corporate additionally hiked costs in different markets. As an illustration, within the UK, the pricing rose from £17 to £35 a month, and in European international locations like France and Germany, the value went from €21.00 to €38 per thirty days.
That is the second time X is elevating the value for the Premium+ plan previously couple of months. In December, the corporate hiked the subscription quantity to $22 per thirty days from $16 per thirty days. If we go by any of the listed costs, the brand new plan will price Premium+ subscribers greater than double what they at present pay.
xAI is placing a few of Grok 3’s options behind a separate SuperGrok plan obtainable by the Grok app. So just some options like “deep search” and “reasoning” will probably be obtainable to Premium+ plan customers.
It’s value noting that the pricing will not be constant on X: When this reporter tried to join the Premium+ plan, X confirmed that it could price $39.83 per thirty days ($477.95 yearly), although the ultimate check-out web page stated it could price $395 for a yr.

Additionally, whereas X’s assist web page says a month-to-month subscription prices $50, the sign-up web page lists a $48.40 per thirty days value, and the check-out web page is charging $40 a month.
The story has been up to date to replicate updates on X’s Premium Plan assist web page