YouTube continues to say its dominance within the podcasting house, presenting vital competitors to each Spotify and Apple Podcasts. In an announcement on Wednesday, the corporate revealed YouTube has surpassed 1 billion month-to-month lively podcast viewers.
This milestone highlights YouTube’s recognition within the podcast trade and emphasizes shopper desire for video-first codecs. Final 12 months, YouTube reported that over 400 million hours of podcast content material had been watched on front room TVs.
YouTube’s greatest rival within the podcast trade, Spotify, has taken discover and has been embracing video content material to draw hosts and customers. Not too long ago, Spotify elevated its funding in video-first podcasting, beginning to pay in style video hosts in November 2024. This transfer might assist Spotify catch as much as YouTube, which already shares billions in advert income with creators.
Moreover, YouTube introduced that it’s implementing modifications to mid-roll adverts aimed toward enhancing the viewing expertise whereas additionally enabling creators to probably earn extra income. Starting Could 12, YouTube will place mid-roll adverts at acceptable break factors in movies, corresponding to pauses and transitions, fairly than disrupting movies with an advert in the midst of a dialog or motion sequence.