YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts within the coming weeks. With this integration, viewers will quickly have the ability to use Google Lens to look what they see whereas watching Shorts.
For instance, for those who’re watching a Brief filmed in a location that you just’re considering visiting, you possibly can choose a landmark and ask Lens to establish it. From there, you’d have the ability to be taught extra in regards to the vacation spot’s tradition and historical past.
By integrating Lens into Shorts, YouTube is working to boost visible search capabilities and provides customers extra methods to find and seek for content material in an intuitive and interactive manner.
It is sensible for the corporate to boost search capabilities for YouTube Shorts viewers by leveraging Google Lens, particularly since TikTok and Instagram Reels don’t provide related performance.
As soon as the performance rolls out, customers will have the ability to strive it out by pausing a Brief after which deciding on the “Lens” choice within the high menu. Then, they might want to must both draw, spotlight, or faucet on one thing they wish to search. Lens will then present visible matches and search outcomes overlaid on the Brief. When you’re achieved with the Brief, you possibly can soar again into the content material that you just have been watching.
Customers gained’t see advertisements in search outcomes throughout the beta section of Lens in Shorts, YouTube says. The Google-owned firm additionally notes that Lens in Shorts isn’t out there for Shorts with YouTube Purchasing affiliate hyperlinks or with paid product promotions.
YouTube is beginning to roll out the beta to all viewers this week.
At the moment’s announcement comes as YouTube has been constructing out Shorts with added capabilities to tackle TikTok and Instagram Reels.
In April, YouTube introduced new upcoming options which are designed to assist creators publish participating short-form movies. Creators will get entry to an improved video editor, the flexibility to generate AI stickers, a characteristic that syncs content material to the beat of a track, enhanced templates, and extra.